the past couple of years, i've managed a team of designers
and have also worked with numerous clients. from these
interactions, i've learned a lot more about myself,
but more specifically, about how i feel about design.
here are some of those thoughts:
assess your audience. design for the user, not for the
sake of design. keep in mind the user experience with
each element you place on the page. users assess whether
to stay with a site within 9 seconds; help them with
their decision by presenting them with a well-designed
page that is easy to navigate.
don't design in a void; notice the trends in design
in the world around you. integrate and innovate.
in addition to solid information architecture and well-written
content, design is an integral part of the front end
of a site. without strong design, users may never make
it to the incredible functionality. that is, when i
think about design, i think that the following elements
go hand in hand: information architecture - or the blueprint
and layout of the site information, design - the visual
form of the site, and programming - the functionality
on the site. to ignore one, is to inevitably create
a unbalanced site... which leads to an unsuccessful
make sure you can defend each design decision you make.
educate the clients about the choices you made, listen
to their feedback, and assess how it will impact the
design. consider them a partner in the process; not
keep it classic, keep it simple.
consistency is key in navigation. introduce a familiar
navigational scheme, and then keep with it throughout
the site. don't throw users a curve-ball; competition
is only a click away.
test. test. test.
'when the spirit does not work with the hand, there
is no art' - leonardo da vinci.